How to Pick a Topic for Your Next Blog Post

Finding it tricky to come up with blog post ideas for your small business website?

You’re certainly not alone.

It can feel daunting and overwhelming when you need to generate ideas that aren’t just highly readable but engage your customers, add value, and most importantly inspire them to take action.

Follow the steps I’ve outlined below and you never need to struggle for website content ideas again. Whenever you’re struggling, you can refer to the list you’ll create during this process and see how many more ideas you can come up with.

Ready? Then let’s take a look.

That’s exactly what we’re doing here. We’re gathering ideas. So they don’t have to be anything ground-breaking, anything amazing, anything original or impressive and you don’t even have to like them at this stage. We can sort that later.

Here are some great ways to gather your raw (blog post) materials:

1. Gather your blog post ideas

We need to start by gathering together a bunch of potential ideas that we could use to create our content.

It’s much like when you were a kid and you felt like doing something crafty. You’d gather together your felt tip pens, paper, glitter, glue, pipe cleaners and all the craft materials that you might need.

You wouldn’t use it all for your masterpiece, but carefully select the bits that would make your Blue Peter Tracy Island project look amazing.

  • Consider keywords

Keywords show you exactly what potential customers are searching for so can provide tons of ideas for blog posts.

If you’re planning to improve your Google search rankings and get more potential customers to your virtual door, you should already have a decent idea of the keywords you’re targeting.

If not, you can use Google Keyword Planner or try to help you narrow down your keywords and narrow down your ideas.

  • Keep an idea file

As we all know, the best ideas usually come to us when we’re in the shower, walking the dog or making dinner, not when we sit down to think.

Capture these as they happen by making a note of them and then referring to them later. You can either go ‘old school’ and keep a notepad and a pen in your bag, or you can use an app like Google Keep or Evernote.

  • Get inspiration from your competition

What are other businesses or professionals in your field writing about? Could you use similar ideas to create compelling content of your own?
Google your competitors and see what they’re doing then jot down any ideas you might have. Remember, plagiarism is never OK- I’m not suggesting that you copy them but use them as inspiration.

  • Expand your content

If you have any blog posts or other content which performs highly, consider whether you could use this as a foundation and expand upon it. What could you add? What is missing?

  • Go to Quora

Another great way to find out what information potential customers and clients are looking for is to visit the question and answer website Quora. Simply type your topic or keyword into the search bar and see whether you can answer any of these questions and create a blog post around the topic.

2. Filter your results

If you’ve worked through the suggestions I’ve just shared, you should have a mountain of blog post ideas at your fingertips.

Next, you need to narrow down which of these you’d like to talk about.

Have a quick look at each of these and ask yourself:

  • Have I already covered this topic?
  • What can I add to the discussion?
  • How can I use this topic to solve my readers’ problems in the best way possible?
  • Are there any international holidays or days of recognition coming up soon?

Aim to choose just one of these to write about now, making sure that you keep other ideas for the future.

I recommend that you create a content calendar that will help you plan your content for a few months and make sure you have plenty of topics to write about in the future.

3. Narrow down your focus

When creating content for your website, you also need to be as specific as possible.

Don’t give in to the temptation to squeeze in as much information as possible and share everything you know about the topic.

You’ll only overwhelm yourself, overwhelm your potential clients and customers and make it much harder for yourself to do a good job.

Let’s take the topic of social anxiety for example.

Instead of writing ‘How to Overcome Your Social Anxiety’ which is an incredibly broad topic, why not consider something more along the lines of:

  • Which of these Five Instant Techniques will Help Your Social Anxiety?’ or perhaps,
  • ‘Still Struggling in Social Situations? This Surprising Technique Might Help’. 

You get the idea.:)

Remember, your job isn’t to prove how much you know on a particular topic but to whet your customer’s appetites so they come to you and sign up to your service, buy your product, or whatever.

Make sure you still provide maximum value and you’ll crush it!

Although it’s never easy to find great blog post ideas, you can make it much easier by considering what your customers and clients want, doing plenty of market research, considering keywords and narrowing your focus.

If you’re still feeling stuck, discuss your ideas with your copywriter– they will be happy to help.

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