Copywriting & Content Portfolio — Specializing in Language, Learning & Linguistics
Hey! I’m Charlotte Witts, a freelance copywriter, content strategist and linguist with 15+ years of experience turning ideas into clear, persuasive words. From website copy and SEO blogs to emails and brand messaging, I create content that connects and converts.
With my expertise in linguistics and language learning, I bring an extra layer of insight into how people read, understand, and respond to language.
Here you’ll find a selection of my work — projects that show how I help businesses and entrepreneurs communicate with clarity, creativity, and impact.
About Page
Text Inspector
Due to my extensive linguistics background and writing experience, I was approached by owners of the Text Inspector tool to update their website, creating their homepage (among others) following the death of their father, Professor Andrew Bax.
The focus was to modernise the site, appeal to search engines, students and academic organisations alike and expand the reach of this academic tool.
Blog Post- Forbrain
A Comprehensive List of ‘n Words’: Helping Your Child Master Tricky Sounds
My linguistics background and experience as a teacher and language coach attracted speech-therapy software company Forbrain.
They asked me to draw on my expertise to write a series of resources to help speech therapists, teachers and parents help children and other learners to master various sounds in English, especially the trickier sounds.
Blog Post- Mondly
6 Ways You Can Improve Your Business Language Skills Fast
Over a period of several months, I wrote several B2B articles for language learning App, Mondly.
This particular article focused on business English
Blog Post- Forbrain
Screen time and Its Impact on Mental Health and Brain Development
The brief was to highlight the dangers of too much screen time for kids and suggest ways that parents can protect their children’s mental health.
Long-Form Blog Post- ArchiEnglish
Five Types of Conditionals and How to Use Them as an Architect
In this article, we created a long form blog post to help architects use the conditional tense in English effectively.
The audience is non-native English speakers who lack the confidence when it comes to certain language skills and need additional guidance.
Printed Marketing Materials-
Lucerne World Tourism Forum
The World Tourism Forum Lucerne needed a native English speaker and copywriter to proofread and edit their non-native English flyers, brochures and website.
What I Offer
I help brands, entrepreneurs, and learners communicate with clarity and confidence. With 15+ years of professional writing experience and a background in linguistics, I bring both creativity and precision to every project.
Copywriting & Content
- Website copy & landing pages that convert
- Blog posts & SEO content that build authority
- Email campaigns & newsletters that engage and drive action
- Social media copy that connects with your audience
Language & Learning Content
- Educational materials for e-learning platforms and language schools
- Clear, engaging resources for learners of all ages
- Content that bridges the gap between linguistics and real-world communication
Strategy & Support
- Brand voice development & messaging guides
- Content strategy tailored to your goals
- Editing & coaching to polish your own writing
charlottewitts.com 